One thing that will bring back repeat visitors is to keep your site up to date. One thing that I try to do is add any news, sometimes it may be news affecting peoples lives ( and I do have sympathy for these effected) however people do like to know what's going on. I have today added photos of flooding in Tillicoultry, these home owners have lost so much some have had to leave their homes. I hope they get back into their homes as soon as possible. Here is te link to these photos http://www.thelocalchannel.co.uk/Tillicoultry/News/page703432.aspx